PROTOTYPE
SPORTS CAR RACING
The Professional Prototype Sports Car Racingseason
begins in February and ends in November. In between,
the tour makes stops at world famous circuits.
The popularity of sports car racing continues to grow,
as a loyal audience of more than 100 million dedicated
fans follow the sport in the stands and through domestic
and international electronic and print media coverage.
The
announcement of the creation of a new Prototype Sports
Car Series was perhaps the most significant factor
in North American sports car racing in the last decade.
Sports car racing will once again take its place as
one of the world's premier auto racing formulas.
The impact and success will not only be felt in North
America, but on a global basis. The world's top manufacturers
will once again compete head-to-head on a full-time
basis. In other words, each sports car race has added
meaning. In addition to large purses and multi-million
dollar incentives, the teams and drivers will compete
for a full season prior to and following the 24 Hours
of Le Mans in France each year. Fan and television
viewer interest is certain to respond to the competition.
Prototype Sports Car Racing events will feature the
world's leading automobile manufacturers and many
of the world's top drivers in world-class competition
on the finest road racing facilities in North America.Prototype
Sports Car racing boasts domestic and international
media exposure unprecedented in American sports car
racing. This level of exposure assures the success
of all involved.
Domestic Television Exposure:Each and every race will
be televised. The potential viewership: NBC - 99 Million
(HH), CNBC - 66 Million (HH), ESPN - 75 Million (HH),
ESPN2 - 61 Million (HH)International Television Exposure:Each
race will be broadcast to more than 300 million potential
households worldwide, including Europe, Asia and the
Americas.Internet:Live, flag-to-flag coverage of each
event is featured.Print Media:Haymarket Publishing,
the largest publishing company in the United Kingdom,
has recently announced the creation of an all-new
monthly magazine dedicated to covering all global
sports car racing, with the primary focus being the
North America and the 24 Hours of Le Mans. In addition,
each and every race in the series receives full coverage
in a variety of motorsport publications. The total
subscription base for these publications is estimated
at over 25 million.
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