PROMOTION
& ENTERTAINMENT
You will greatly increase the effectiveness of your
investment when you make auto racing the focus of major
contests, promotions or campaigns. Retailers are much
more willing to provide floor space for large promotional
displays that tie into the excitement of a major race
in the region. These events are further enhanced by
personal appearances by your driver and racecar.
Build customer traffic further with direct response
marketing, radio advertising, special sales events or
new product rollouts tied to your race team. Motorsport
marketing is a powerful crowd generator with a high
degree of built-in audience identification to increase
awareness of your company's products and services.
When you can increase traffic for your retailers/clients,
bring new customers to your product and enjoy the fun,
excitement and profile that only auto racing can give
you — everybody wins. |
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Traditional,
measurable marketing benefits are more than enough to
justify the program, but they are really only half the
reason for partnering in a motorsport marketing program...
Racing is fun. It's exciting. It's an event that displays
the combined positive energy of hundreds of thousands
of dedicated, knowledgeable race enthusiasts.
When you send VIP passes to your clients, franchisees,
vendors, and key employees and host them at your hospitality
tent and/or suite, you are showing your company at its
best. Vigorous, competitive, strong, relentless... a
winner. |
Compound
this image with race team newsletters, parties, pit
passes, and driver appearances at company events, and
you bring this same competitive spirit home to your
own people.
The Landmark
staff works with you to plan the ultimate experience
for your guests. On race day, your hospitality area
is professionally managed. The service is superb and
all refreshments are provided. All you have to do
is relax with your guests and enjoy the event. Motivational
talks, driver visits, and autograph and photo opportunities
with the team can contribute greatly to your corporate
entertainment.
The prestige and thrill of the Landmark program is
undeniable. Incorporated as a morale booster for staff
or as the ultimate form of corporate hospitality,
bring your clients or new business prospects trackside
to meet your team. From special events during the
race weekend, driver appearances, retail promotions,
to staff and clients sitting in the actual race car
and literally "kicking the tires," the sales
potential of motorsport hospitality and entertainment
is unmatched. No one forgets this experience.
Turbo-boost your bottom line sales results with your
race team participation. Used as sales incentives,
the Landmark program is a strong motivator for your
company's marketing. Racecar models, jackets, golf
shirts, and team hats all can be part of the equation.
Soon your company clients and employees will be saying
"our race team." Company picnics or golf
tourneys pale in comparison to the prestige and uniqueness
of a motorsport hospitality and entertainment program... |
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