OPPORTUNITIES
To maximize your participation in a motorsport marketing program, it’s not just what happens "on the track." It’s the combination of all the activities that leaves a desired cumulative effect. Such as...

PRESENCE:
• Company logo prominently displayed on the racecar, transporter, pit equipment, team uniforms, drivers's suit and helmet.
• Team identification (i.e. "the your company R&S-Ford driven by Chris Bingham").
• Tradeshow appearances with the racing car and team drivers - a "show stopper."
• Product sampling displays.
• Race day/racetrack consumer promotions.
• Showcar promotions/appearances.

ADVERTISING:
• Use of the racing car, drivers and team in TV, radio and print advertising.
• Joint advertising with co-partners.
• Advertising spin-off from co-partners.
• Trackside advertising.

PERSONALITIES:
• Racing car driver autograph sessions at key locations and special events prior to each race, and at the event itself.
• Racing car driver endorsements/spokespersons.
• Racing car driver and team appearances.

HOSPITALITY:
• At-track entertainment for VIPs, distributors, clients, and employees in team hospitality area, complete with catered lunches, refreshments, and give-aways.
• Media remote broadcasts, product sampling, pit and paddock tours.
• Employee incentive programs, using quotas for eligibility to enter contests to win tickets to the race in their market.
• Sales force incentive promotions.
• Dealer/factory/office visits by drivers, team and racing car.

PROMOTION:
• Direct mail, coupon books, point of purchase materials themed to the racing program.
• Consumer contest - "Racing Team Prize Package" and "VIP Weekend for Two" in each event market.
• Merchandising of branded teamwear via trackside sales, mail order, retail, Internet
• Displays and Event Promotion Day (usually on a Wednesday and in town with media).
• Trade incentives.

PUBLICITY/P.R.:
• National and International media announcement of company involvement with Landmark Racing.
• Company logos on all team media material.
• News releases.
• News conferences.
• Fan club.
• Community/charity programs.
• Charity/media promotions at key retailer or location, with proceeds donated to charity.
• Media partner tie-ins.
• Specialized P.R. activities.
• Media giveaways.

EXPOSURE:
• In-car camera focused on company logo.
• Landmark Race Team web site.
• Dedicated team media coverage.
• Race event media coverage.
• At-track audience.
• Team stories in race programs.
• Television viewership in the millions.

SHOWS:
• Racing car and drivers at trade show displays.
• Dealer/sales meetings and conferences.
• Auto/motorsport shows.
• Consumer shows.

SPECIALTY:
• "Partner Day" at a racetrack, where employees and customers can drive a racing car.
• Internal publications/newsletters.
• VIP race car rides.
• High performance/safe driving seminars and training programs.
• Driver motivational speeches.