IMAGE AND EXPOSURE
The Prototype Sports Car has the potential to be much more than a fascinating high-speed billboard. The benefits of a motorsport marketing partnership are plenty. First in everyone's mind is image. Auto racing is a great way to get your product before the public. High energy, high profile and competitive spirit cannot be ignored.

Motorsport is a major news event that earns superb coattail reinforcement of your product name in all forms of media. You can count on consistent exposure of your logo in major markets around the country.

In addition to coverage given by print and broadcast sports media, the event sponsors and race promoters put in a great deal of marketing effort and media dollars to ensure that each race and its competitors receive the highest profile.

Your product or company logo is displayed by high-visibility graphics on all printed literature and web site material involved with the team, as well as team uniforms, the 18-wheel transporter, support equipment and the racecar itself. TV and event audiences experience an indescribable impression.

A quarter of a million spectators, Racing events in some of the most important markets in North Americ, a television audience many sports would envy, With each race televised live with numerous rebroadcasts, this racing season will be seen by more than 100 million viewers, while the news feeds will reach millions more.

Throughout the year, local, national and international news coverage provides tremendous exposure for our partners’ products and services.

It is increasingly difficult to talk to a mass audience. Audience numbers of even five years ago are fragmented and harder to reach today. Motorsport forgoes that market fragmentation with a unifying theme. Enthusiastic markets, both live and on television, are committed to a common cause. The action, thrill and excitement of the most exciting racing cars and the most exciting drivers in the world.

During the broadcast of a race, the camera focuses on all the competition, including the jumbo screens trackside. In those hours, your company's name is visible throughout the entire show — no channel surfing during this "commercial".

Landmark and your company will challenge for the lead in every race in 2000 — up front,
and in front of viewers, too. An in-car camera and designated team web site will add further "focuses" exposure to your company or product name in an exciting and
high-tech display.

Television advertising is expensive. A motorsport program with Landmark gives you more, for less - more exposure, less cost - to build a marketing campaign around.Here's a way to add to your media mix without breaking the bank…