SPECTATOR DEMOGRAPHICS
Racing gives its sponsors the focus of fan loyalty that other sports lavish on hometowns or schools. They cheer for your company. On TV. On the track. En masse. 

Baseball, football, hockey and other team sports do not permit the direct commercial association that is offered and nurtured in motorsport. Direct support and recognition of the sponsor and its products or services are an accepted way of life in motorsport.
A recent survey shows conclusively that sports car racing spectators are of excellent demographic quality.

CLICK HERE for more detailed Spectator Demographic information.

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